Start here
Begin with a recorded “Start here” video: how to choose your starting weights, use your log, and adjust for old injuries.
Apex30 · Strength training, on your schedule
Get genuinely stronger, and stay that way for the decades ahead.
Apex30 is a 12-week, at-home strength-training program for adults 45 and older, created and coached by Ryan MacQueen and Karen Falkenberg. It combines thirty-minute recorded workouts three to four times a week, progressive strength training, and options for live coaching. Everyone in your household is included.
From $525Household included12 weeksAvailable December 1, 2026
Available December 1, 2026. Start the day you join.
Ryan MacQueen & Karen FalkenbergYour coaches, on screen every workout
45+ strength
Where most people are
You know strength training matters. Actually doing it is where it falls apart.
Not for lack of will, the path is genuinely unclear: which exercises, how heavy, how often, what changes next week. And underneath that, the doubts that stall capable people:
- You're not sure you won't get hurt.
- You've tried before and it went nowhere.
- You suspect it'll be boring, or a poor use of your time.
- You're used to being good at things, and struggling through something new, unguided, is easy to set aside for what you already know.
So it gets postponed. Not from a lack of will, from a lack of a plan you trust.
Why progress stalls
Working out and getting stronger are not the same thing.
Muscle only changes when you ask it to do a little more than last time, the same exercises, a little heavier, week after week. That progression is what makes you stronger, and it has to be planned in advance by someone who knows how. It's what people pay a strength coach for.
Progressive load
Repeat the movements. Add a little more.
Planned progression
Each week builds deliberately on the last.
Measurable strength
Progress you can see three months from now.
Here's what trips people up: a group fitness class can leave you sweaty, sore, and feeling like you strength trained. It can be busy, hard, genuinely productive, and still not get you stronger, because it isn't a planned strength progression. A fitness class is built to give you a good workout that day, not to make you measurably stronger three months from now.
To get stronger, you have to strength train. Apex30 is that progression, recorded, so it runs on your schedule.
How it works
You're never left to figure it out alone.
Follow us on screen
From there, you open a workout and the two of us are on screen doing it with you, demonstrating, counting the reps, and cueing what comes next. Every exercise is shown at two levels, so you can see the version that fits you today and the one you're working toward. Each also has its own short video tutorial, there when you want it.
See your progress
In your digital log, you record the weight and reps you did on each exercise. When that workout comes back around, you're not guessing, you see what you lifted last time, and you add a little.
Build a rhythm that works
Three to four workouts a week is where progress lives. Two will hold your ground when life gets busy, but three or four is the goal, it's what makes twelve weeks actually count. The program is sequential, so it always picks up where you left off. Each workout is thirty focused minutes (the warm-up is a separate eight).
And there's no gym in any of it. No drive, no parking, no signing in. You turn on your device and start.
Your coaches
The two people who built this are the two people on screen.
Ryan MacQueen
Co-founder
20+ years coaching, and the trainer other trainers point to. Ryan has spent decades coaching people and building their workout programs, from teenagers to clients in their early nineties, designing strength training workout programs that work with how each body adapts. He is an elite athlete himself, and has trained people to build real athletic skill for their sports; that same work translates directly for people in mid-career and beyond who want to keep, and grow, their own physical capability. Ryan builds the strength programming behind every Tigers Eye Life program.
Karen Falkenberg
Co-founder
More than 1,250 group strength-training sessions coached on camera, live over Zoom. Karen holds a PhD and spent years as a psychology professor and researcher, and she's a Precision Nutrition Level 2 Master Health Coach and a Sam Miller functional nutrition and metabolism specialist. She started strength training in her early sixties and, at 69, still lifts heavier than she did then, coaching every rep from inside the work, not the sidelines.
We built Tigers Eye Life to support your capability across everything that matters at this age, strength, mobility, balance, explosive power, nutrition, metabolism, sleep and mindset. Apex30 is one of the ways we help you get stronger, recorded and on your schedule.
Proof
The format is new. The strength-training workouts are not.
For years, Ryan and Karen have coached these strength-training workouts live, in group sessions over Zoom and one-to-one. The members below are those people, and their results came from the strength training itself, not from years of it, but from doing it consistently. Apex30 is that same training, the same exercises, the same progression, scaled to a focused thirty minutes and recorded, so it runs on your schedule instead of ours. The real-time version is longer and coached as you go, that option is still open too. Apex30 just fits more schedules.
Never a weight lifter, now I see the benefits of consistent strength training. An African gorilla hike without worrying about my knees, and on the Galapagos, the upper body strength to sea kayak.
Marsha Benedetti, Fort CollinsLive group strength training
I found it hard to make time to get to the gym. Now I just log on to Zoom and train from home, gaining strength, and a community, in a convenient way.
Barb Hooper, DurhamLive group strength training
I'm stronger, fitter, and more energetic than I have been for years.
Nancy Love, Metro BostonLive group strength training
These are members of our live strength coaching. Some also worked with us on nutrition and mindset. Apex30 is the strength-training part of that work, the part that did the heavy lifting.
Pam & Mark, Apex30 beta members, who received the program free in
exchange for their honest feedback.
From the Apex30 beta
Strength training on their own schedule.
Pam and Mark participated in the Apex30 at-home prerecorded workouts on their own schedule. Mark had never really known how to strength train, through the coached, prerecorded workouts, he learned. "Because it was virtual, we could do it whenever fit our schedule, we stayed consistent." She went from her 2.5-pound dumbbells to twenty.
Already know it's for you?
Twelve weeks, coached, everyone in your household, available December 1, 2026. Start the day you join.
Join Apex30What twelve weeks gets you
Strength you notice in your everyday life.
In your week
- The groceries up the stairs in one trip.
- The suitcase into the overhead bin without the little grunt.
- The floor you get up from without thinking about it.
- The trip you say yes to, booked, no hesitation.
What strength training does for body and mind
- Supports bone density. Loading your skeleton through strength work is one of the most effective ways to support bone health, alongside enough protein, calcium and vitamin D.
- Helps steady blood sugar. Muscle is where your body stores the carbohydrate you eat, more of it, working regularly, is associated with steadier energy and better insulin sensitivity.
- Builds balance and stability. Strength and balance work train the systems that keep you upright on a scree slope, an icy pavement, or a boat deck.
- Linked to sharper thinking. Resistance training is associated with better executive function, the planning and focus side of cognition.
General education about strength training, not medical advice. Check with your physician before starting a new exercise program.
The right fit for you
Apex30, or another way to train with us.
Apex30 is one of the ways to work with Tigers Eye Life. If it isn't the right one for you, the alternatives below are ours too, we'll point you to the better fit.
Apex30 is the fit if
- You are 45 or older and you want to get genuinely stronger.
- You want a program that progresses, and you'd rather be coached through it than read it off a spreadsheet.
- Thirty minutes at home beats forty minutes of driving to a gym.
- You want to know your form is right, and someone to ask when it's not.
- You'd like the people you live with to train with you.
Another Tigers Eye Life program might fit better
- Want a coach watching you in real time, adjusting as you go? Our live Group Strength Training is the better fit.
- Want nutrition, energy, sleep and mindset handled alongside the training? That's our CREATE POWER program.
- Recovering from surgery or an injury? Book a one-to-one consult with us first; prehab and rehab are part of what we do.
Interested in CREATE POWER? Join the waitlist.
Interested in live Group Strength Training? Email us about an introductory meeting.
The offer
Twelve weeks. Coached or self-directed.
Both include everyone in your household. Available December 1, 2026. Start the day you join.
Coached
The full program, plus live coaching with Ryan and Karen.
$900for the 12-week program · or 3 payments of $330
- Apex30 Program A, a 12-week program of four workouts, each a focused thirty minutes, recorded with Ryan and Karen demonstrating, coaching and cueing every rep
- A dedicated YouTube video tutorial for every exercise in the program
- A recorded warm-up (about eight minutes)
- A digital workout log to record your weights and reps, print it, or use a journal you like
- A recorded “Start here” video: how to choose your starting weights, use your log, and adjust for old injuries
- Everyone in your household included
- Six 45-minute live coaching sessions with Ryan & Karen, two every four weeks. Recorded if you can't make one.
- Bring your workout log to any live session and we'll look at your numbers together.
- Our protein-for-strength guide, included
- Bring your form, progression and nutrition questions to your live sessions
- Live sessions: first and third Tuesdays, 12:30–1:15 pm ET (10:30–11:15 am MT), available from December 1, 2026
Self-directed
The full program, on your own, without the live coaching sessions.
$525for the 12-week program · or 3 payments of $195
- Apex30 Program A, a 12-week program of four workouts, each a focused thirty minutes, recorded with Ryan and Karen demonstrating, coaching and cueing every rep
- A dedicated YouTube video tutorial for every exercise in the program
- A recorded warm-up (about eight minutes)
- A digital workout log to record your weights and reps, print it, or use a journal you like
- A recorded “Start here” video: how to choose your starting weights, use your log, and adjust for old injuries
- Everyone in your household included
- Our protein-for-strength guide, included
Paying in full saves you $90 on the coached option and $60 self-directed.
What comes after week twelve
Apex30 B will be ready for you, and it builds on everything you completed in Apex30 A. Ryan designs each program with the same expertise that shaped this one, so there is always a next program that grows out of the one you are on.
Questions
What people actually ask.
What equipment do I need?
You'll get the full equipment list before you start, with exact weight ranges and band colors. Most people begin with a set of dumbbells or kettlebells and a couple of resistance bands, and add a little as the load climbs.
How do I actually get the workouts?
Everything lives on one page you can bookmark: the recorded “Start here” video, the four workouts, the warm-up, the tutorial library, and your log. No app to download, no account to create.
What if I have old injuries or limitations?
The recorded “Start here” video explains how to adjust for old injuries and limitations. Ryan has spent decades programming around old shoulders, cranky knees and reconstructed everything.
Do I have to work out at a set time?
No. The workouts are recorded, so you do them when your week allows, three or four times a week for real progress. On the coached option, there are six 45-minute live sessions across the twelve weeks.
Can my partner or household really join?
Really. One purchase covers everyone under your roof, and each person gets their own log.
What if I travel or miss a week?
The program is yours for the full twelve weeks. Missing a week does not break the progression. You pick up at the next workout, right where you left off.
Where to start
Apex30 is available December 1, 2026.
Start the day you join, with the two of us coaching you on screen through every workout, recorded, so you press play whenever your day allows.
We would love to train with you.
Ryan & Karen